Okay, if you hire writers, they know that websites with images or video have 60 percent more clickthroughs than websites without them. Images bridge the gap between writer and marketer. Writers know the value of media in a post or article.
But, they are not going to offer to add them unless you add some money to their pay. While sticking an image or even a video on your prose assignment seems easy, it requires more work on our part.
- We have to find a suitable image or video
- We have to make sure that the license is free use so you do not have a copyright violation
- We have to secure permission if it is a “not for public use” image or video
- We have to make sure that it is properly credited
Is it Worth It?
Absolutely. The value of video for Internet marketers began when Google started including it in searches back in 2007. Before then, finding a video or image was a complicated task. But, even though, the blended results have been available for almost a decade, most Internet marketers have not been using them One reason for this is the Internet marketing folks do not realize how valuable images and video are in SEO. And, I also believe that writers do know, but do not volunteer it because the additional work, is not worth it to them and asking for what it is worth to them will send clients scurrying. Think about the best articles in your favorite magazine. Those articles are not just text. They include rich images that help excite the reader. That is what you want from your content too. Online content can use images and video… in fact, online content should use quality photos and outstanding video.
Four Ways to Measure
Here is what four metrics, SEO experts say are proof that images and videos are worthwhile;
- Better Search Engine Page Results (SERP)
- Higher Click Through Rates (CTR)
- Lower Bounce rates
- Higher quality back-links
- 90 percent of the information that the brain receives is visual.
- Your brain can process visual information 60,000 times quicker than the written word. With only 3 to 5 seconds to hook a reader this is important!
- 40 percent of Internet users respond better to visual information than just ordinary text.
- 46 percent of those surveyed report that the design of a website is the single most important criterion for determining the credibility of a company.
- A blog post with an accompanying infographic gets 12 percent more traffic than those without.
- Posts with video have three times more inbound links than posts only having text.
- 700 videos are shared on YouTube every minute.
- In 2012, Pinterest accounted for more referral traffic than Google+, YouTube and LinkedIn combined. Pinterest had a 3.6 percent of all referral traffic at that time. Now, Shareaholic reports that as of March, 2914 the number grew to 7.10 percent.
- Facebook reports that pages with photos bring more interaction that text, videos, and links.
- Viewers spend 100 percent more time on pages with videos on them.
- A consumer is 85 percent more likely to buy a product that has a product video than products without them.
And Jeff Bulsa an Internet marketing expert adds even more reasons. He says that with images and video, marketers get;
- 94 percent more page views;
- Press releases get 45 percent more viewers;
- In local search results, 60 percent more buyers contact businesses;
- Regarding e-commerce sites, 67 percent of potential customers say the image quality is very important to their decision-making, and poor quality images send them to other sites.
- 67 percent of online store customers say that the quality of an image is more important than product information and 57 percent prefer an image compared to a long description; while;
- On Facebook, there is a 37 percent higher engagement rate for photos than text.
Internet marketers need to understand that the numbers for using video, images, and infographics are rising quickly and that if they want to continue at being successful in Internet Marketing they must add these features. And writers, we need to collaborate with designers or learn the proper way to use images and video. But the biggest change is that clients need to understand the role that media plays in the quality of their content.
Resources for Writers Amy Lynn Andrews, a freelancer herself wrote this post that contains excellent advice on the legality of using images
Wikimedia Commons: Wikimedia commons is a great source of free media. As are the following;
Photographer: Beth Fortner. License: Creative CommonsAttribution 3.0 Unported, courtesy of Wikimedia Commons.