As a content writer, I am as sick of talking about SEO as you are reading about. But, most content writers learn about search engine optimization (SEO) by following the instructions of their clients. So, at best, most writers understand the first level of SEO.
Internet marketers who depend on content writers, as well as content writers who want to hone their craft and land good assignments, need to understand that there are three levels of SEO.
The levels are:
- Transparent Search Engine Optimization
- Discrete SEO; and
- Stealth SEO
Transparent SEO is the kind most content writers recognize. Those that follow “SEO Best Practices” deliver content that is interesting, unique, relevant, and contains keyword and long-tail keywords and perhaps, an image. Old school writers attempt to jam as many keywords as possible into a blog or article and produce articles and blogs that are essentially annoying spam.
The major difference between Transparent and Discrete SEO is that Internet marketers using transparent SEO are not concerned with who knows what they are doing in their Internet marketing processes. Writers asked to produce discrete SEO appear to be writing about one thing, in other words, make a page look like its efforts are to rank well for one set of phrases when actually they are trying to get visitors to click on a totally different set of phrases.
Stealth practices disconnect writers from some of the options available with transparent content, but it is not deceptive. Unlike transparent SEO where publishers and writer’s clients do not care who knows what is going on with their Internet marketing, those seeking stealth SEO treasure their privacy.
The most common practice in Stealth SEO is having links on one page to direct a user to a page that has anchor text that does not appear on the page. Of course, there are other options to keep your sources private, although search engines will know what you are doing. The fact is, stealth SEO can be totally transparent to search engines and follow all rules and guidance from them. Nevertheless, they are barely noticed by the competition. Things that you can hide include;
- Page cache information;
- Server logs;
- Optimized content for alternative queries; and
- Linking resources.
While an Internet marketers business model always is the guide to what type of SEO to use, a strong SEO strategy employs all three levels in your drive for to improve your SEO. Most Internet marketers have already used transparent and discrete SEO, it is never too late to begin using the Stealth level too. Begin the conservation with your webmaster who should be able to tell you which pages you need to better optimize.
If there is any way I can help you with optimizing content, please contact me at 916-342-0564 or use my Contact Page. Please use the comments section below to share your own SEO tips, comments, and your own experiences.
I look forward to sharing more with you soon. Remember, the goal of this blog and site is to give important information to Internet Marketers and content writers.
Share with you again next week!