Smartphones are Synonymous with Mobile Device According to Google
Just seven weeks ago, on February 26,2015 Google announced via their Webmaster Central Blog that beginning April 21, 2015 their search engine rankings of sites will include new criteria for websites that will include how mobile friendly the site is for mobile search. Less mobile (defined by Google as smartphones) friendly sites will see their rankings drop.
Preparing for the Changes The first thing site owners should do is a simple mobile-friendly test. The test is offered free of charge by Google at their Mobile-friendly Test Site. If your site passes this test, you get a congratulatory message on the page that begins “Awesome, your site is mobile-friendly.” There really is nothing more you need do except run the test from time to time.
If you fail the test, Google will inform you as well. If you are not experienced with SEO, local search optimization, or mobile-friendly site design, you need to get professional assistance. If these are tasks you can do yourself, it is time to get started.
Five Things that Google Expects for Mobile-friendly Sites
Google is attempting to make their search engine extraordinarily user-friendly. With the rise in the use of mobile search, Google wants to insure that users get the best experience possible. Their mobile-friendly criteria include,
- The viewing area on the smartphones is defined (or viewport) and it adjusts to the smartphone screen size.
- Google wants to see that content flows through the viewport and users do not need to horizontally scroll or pinch the screen so that the entire page can be viewed.
- Fonts should scale so that they can be easily read on small screens.
- For touch screens, buttons must be well-spaced and apart from other touch elements.
- The virtual design, including motion, is driven by mobile-friendly technology.
Focus on the information they need right away such as:
- Location address
- Store Hours
- Are appointments required
- Phone number linked to automatically dial the phone if the prospect wants to call you
Above All Make it Easy for Users
Just a few simple rules that make your mobile site user-friendly, as uneasy to navigate mobile sites annoy users and they simply move on to a friendlier one.
- Make sure both the top and bottom of all pages on your mobile site have a navigation menu
- Use links more than you would on your normal web-site. These should be used to expand the information you provide and they want to read more about the topic.
- Keep your lists logically formatted for user speed.