As an Internet marketer, you hear this concept everywhere: You need quality content.
Okay, that’s great.
But, uh, what exactly constitutes “quality content?”
I mean, you could spend heaps of time writing articles, filming videos, and recording podcasts. But when you have nothing to show for it in traffic or returns, having someone tell you, “Well, be sure it’s quality content,” doesn't do you any good.
If you’re not sure where to get that “quality” aspect everyone is talking about, keep reading.
What is Quality Content? Quality content is a mix of a whole bunch of different things. Think of it as a recipe; you could have one small thing missing, and it will still be okay. But if you leave out one of the bigger ingredients, you’ll completely miss the mark.
Here are just a few things that can go into the “quality content” formula:
- Proper semantics
- Reputable statistics and resources
- Easy-to-understand examples
- Visually appealing formatting
- An eye-catching headline
- An entertaining and relatable voice
But those don’t even scratch the surface if you’re missing the most important ingredient.
Here’s the Main Ingredient
If you want to create quality content, then you have one goal you’re striving for:
Make your readers care.
So let’s say you write a piece that’s packed with information and completely grammar-free. On the surface, that could be a high-quality article.
But that doesn't matter a bit.
What really matters is how your audience reacts to that article. Quality is not all about whether your content is well-written and presented in a pleasing way. While that certainly helps, the main ingredient to quality content is the value your readers put on your content.
Even Google says that a principle of quality content is to “Make pages primarily for users, not for search engines.”
How Do You Reach that Goal?
If you want your content to matter to your audience, then you have to listen to their problems.
For instance, you could write a great article about debt management and place it on a financial website. But what if the readers are more interested in building up their investment portfolio? They won’t put very much value on that article.
The way you make readers care is to develop a valuable idea that will resonate with them. Ask yourself questions like:
- What do they want to know?
- What problem are they looking to solve?
- How can I solve that problem for them?
- What types of worldviews do they hold that can influence their reaction?
Once you have an idea about a topic that they’ll love, then put into place a great voice, proper grammar, valuable resources, etc. and you have a quality piece of content.
But what if you don’t have the time or the talent to do that yourself? It’s worth it to consider hiring a freelance writer who can develop that quality content for you. The good news is that freelancers are likely to cost you less than hiring an in-house writer.
While the standards for quality content may change from one day to the next, focusing on your audience is a tactic that will never die. Have you been going about creating quality content all wrong? Tell us what you think the main ingredient to “quality content” is in the comment section.