The key to a successful social media and Internet marketing campaign is fresh content, relevant to your product, and the information is fresh and in a friendly tone. The most successful type of Internet marketing is also the least expensive to set up.
As a freelance writer, I began this site free. Free gets me a four-page website. If I want to expand my site, I can upgrade on Weebly for a small amount. Some other sites that offer you a free website areWix and Webs. These and a number of other similar sites have easy to you tools to design and publish a website. Most folks I work with decide to buy domain name (yoursite.com) and have it hosted. To just test the waters, you can publish your new site on the site you used for designing and try it - the difference is, the end of the domain name is something like - com.wix. To get rid of the "wix" you pay for hosting.
Now you may be asking - what has this got to do with freelance writing. Everything! You now have at least four pages to fill with writing. Usually, these pages are a Welcome (landing) page, contact page, services page and a blog.
You do not need a freelancer to write the contact page. Most web building sites have a good contact form that easily links to you. That is what I have done. See my contact page that shows exactly what I mean.
Your landing page needs to catch the reader and entice them to stay on the page. Writing this page, is an initial expense. Small and medium-sized businesses need to have their site catch and keep the reader. Experienced freelance writers know the latest techniques to get you a high-ranking for local search results. You may take an excerpt from your landing page for Google+, Yelp, and other free business directories. This helps improve your Google ranking. When a freelance web writer is asked to help with your landing page it is optimized for local search and compliant in the long list of animals used by Google to robotically monitor content. This includes robotically monitor content. This includes Panda - the most comprehensive overhaul of the Google algorithm.
The services page describes your products and services and may go by many other names - the more original the better. Using a freelancer to write this for you helps fill the page with engaging content rich in content, SEO, and local search optimization.
Your Blog Page is the most challenging. I don't know about you, but when I see consumer oriented blogs with no entry under six months year old, I move on quickly. Blog posts must engage the reader by the title and the first sentence. If you don't connect in that first 5 to 7 seconds, you have lost the reader. Blogs need to be updated on a schedule. Based on my experience, I find one to two blogs a week is a good amount. You might run unscheduled blogs when your business is having an event like a free in-house seminar, a sale for web followers only or a special neighborhood event your clients or customers will enjoy.
A relationship with a freelance writer leaves you time to do what you do best in your business, and cuts your stress about keeping your website up to date. Many businesses also use freelance writers for posting on Facebook and Twitter. Usually, these are short and affordable call to actions to your newest blog entries.
Monday I will get on schedule and first post my blog on my site on Mondays and reblog it on WordPress on Friday.
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